Month: September 2015

lead: through the rapid rise of millet brand

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lead: through the rapid rise of millet brand, we reflect on the small and mediumsized enterprise brand construction. The key is to seize the essence, find a breakthrough, establish the system of has long been engaged in brand consulting and training, contact with many small business owners, asked two questions most is the small and mediumsized enterprise exactly can build strong brand and how to minimum investment of construction of brand. why these two problems? The author thinks that there are three main errors. 1 brand is a luxury not a necessity, because the brand construction need large investment, this is not the small and mediumsized enterprise resources can support; 2 the brand is a system engineering, it has a higher requirement on the technical level, and small and mediumsized enterprises lack sufficient personnel support; 3 brand need time and the accumulation of history, not shortterm can be very fruitful. Based on the three mistakes, a lot of enterprises draw the conclusion: we are not at the stage of brand building, it can be the future again. However, this will be doomed not to come, because there is no brand has no future. in order to solve the two problems and three errors, the author combined with longterm brand consulting practice, to small and mediumsized enterprises put forward a one two three mode. A refers to a nature, enterprises must understand the essence of the brand, in order to better brand; two refers to the two primary, category and focus, which is building the brand of small and medium enterprises starting point the key; three refers to the three systems: the brand concept, brand communication system system and brand management system, which is the fundamental guarantee of brand building. Below we detailed inquiry this one two three mode. essence: a brand is the brand to carry out brand building, enterprises must understand what is the essence of brand and brand is what? Because they do not understand the brand, what about the brand construction. So enterprises must first understand the definition of brand, this needs to carry on mining from the origin of brands. The word brand comes from the ancient language of Norway, meaning mark and The original meaning of it refers to the marker in animals branded, in order to play the role of identification and the role of proof, to distinguish between the products of different producers and service. Since is the recognition and the proof, the areas of brand actually exist in a mysterious six inches of space, namely the brain. A product, is what we want to sell, a brand is to buy some of what customers want. therefore, about the definition of brand, the author summed up a key words: brand. Brand is the product or service to customers in the hearts of the brand, is to create a label image in the minds of customers. From this perspective, we can see that nature, the owner of the brand is not business, but customers. The brand is the customer to the product or service impression in the minds of the sum, it belongs to the category of cognitive and mental. two major tasks: category and focus on Since is the owner of the brand is the customer, it is the mark of the mind and the cognitive category level. I

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introduction: for the low profit of the electricity supplier

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introduction: for the low profit of the electricity supplier, the high cost of logistics is still the biggest challenge. after a lowkey layout of the past two years, Alibaba secret weapon a rookie network finally began to come from behind the stage. yesterday March 24th, the data of logistics rookie network announced the first Alibaba village Amoy: about 13% of the orders can be delivered in the same day or the next day. At the same time, vice president of rookie network Wan Lin also recently for the first time to explain the development strategy of the rookie, heaven and earth in one network concept for the first time exposure. was hailed as the rural electricity supplier enlightenment in 2015, Jingdong rural electricity supplier strategy to accelerate. The home delivery, installation and after sale service for the characteristics of the Jingdong help service shop service has been able to cover nearly 60000 administrative villages. one of the industry to the daily economic news reporter said, from the relatively mature urban logistics, rural logistics started late and difficult, but the market of hundreds of millions of rural electricity providers leveraging new battlefield, including Ali, Jingdong and other leading enterprises compete. Open village Amoy logistics war, will make 2015 the development of rural electricity providers greatly accelerated. according to the expected, Ali Institute in 2016, the national rural online shopping market size is expected to reach 460000000000 yuan. However, the industry consensus is that the biggest constraints, key competitive rural electricity supplier development lies in the rural logistics. 2014 years, since the State Post Bureau launched express to the west, the downward and outward three projects express to the countryside has officially entered the stage of acceleration. In mid March of this year, the Ministry of transport, Ministry of agriculture, supply and marketing cooperatives, the State Post Bureau four departments jointly issued on the cooperation and promote the healthy development of rural logistics, a number of opinions to speed up the service of agricultural modernization, with the unprecedented efforts to encourage the development of rural market. in the policy boost, 2014 October, Alibaba Group announced the launch of the ten thousand villages, thousands of plans, in the 35 years of investment 10000000000 yuan to build 1000 County operations centers and 100000 village service station; Jingdong in 2014 November to establish a

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today’s disk to continue to maintain the market shocks

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today’s disk to continue to maintain the market shocks, but the bank, securities, insurance, oil and other weights collective force, has shown clue, ready to kinetic energy more full, only a fuse. In front of us the article also mentions that the stock market needs a virtuous cycle, no bottom line, no one pull up will only give the stock a devastating impact, so the bull market also needs gradual adjustment to shocks, shortterm is necessary and inevitable. We always believe that the bull market Guiguzi on city journey is still on the way, this without doubt, every day dozens of hundreds of trading board what we have reason to doubt? Since the bull market is still a continuation of what are our reasons for pessimism, any empty, short, Ta and money’s behavior is undoubtedly the tortoise bastard, shameful behavior! bullish we never doubt, we also believe that the stocks market have not stopped. Another batch of strong stocks out of the double arc like bamboo shoots after a spring rain, emerge in an endless stream, the market outlook will also emerged in many stocks staged a doubling of the plot, even double double. We must seize this stock, don’t waste our walk in the bull market. Like our last Thursday, Friday private shortterm layout, but also to send high subject 10 to send 18 Yongtai technology 002326 shortterm gains three trading board! The first target price of 40 yuan to be close by., but our goal is a month doubled with 60 yuan! Some investors think we brag B, I really doesn’t like bragging, also is not our cattle, but cattle cow bull market. If investors do not take the time to Zaguomaitie bovine B for a while, it really waiting to eat cow dung! Other valuation overheated high send turn shortterm profits. in Zhejiang Meida 002677, triple 300384, while Hong Pu Tai 002402 and so on, these are shortterm about performance, midline doubled up market! The bull market to buy shares, support dead bold starved timid, but the main bargaining chip having foresight opening, or not to turn a hair aimed at longterm stock market outlook, have double the market. We suggest the operation of repeated slow Niugu Guangdian electric 601616 continue to adjust, but broadcasting electrical impulse 601616 ready we are more and more obvious, so bargain hunting opportunity must boldly grasp, shortly after the rose is represent the general trend. And our shares in Hong 000979 orderly walked out of haze force adjustment imminent, can continue to track the attention. The message, the one, the Boao forum for Asia 2015 26 in Boao, Hainan province Chinese held. An important window of a road strategic declaration, participants are expected to also signed relevant cooperation agreements during forum. Planning will include a detailed list of major projects, involving railway, highway, energy, industrial park a total of hundreds of major projects. This news made gains along the way related stocks in the future will also be stir fried dishes in waves. Second, the Political Bureau of the CPC Central Committee meeting in March 24th, to consider the adoption of Guangdong, Tianjin, Fujian free trade zone overall scheme test

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introduction: Feng Jianjun think

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introduction: Feng Jianjun think, the future of micro business will enter the new normal, this is because businesses see opportunities. In the mobile Internet outlet, pigs can fly, but the sales model of consolidation will 35. micro message marketing channel at present is in a mess. after the secret CCTV WeChat circle of friends sales mask containing large amounts of hormones, said green thin chief adviser Zhou Hongming accept the First Financial Daily interview with reporters, the current state is in the stage of commercial brands step, he revealed to reporters, the company at the end of the micro business began trial operation. reporter observed, green thin to test the water micro business is just a microcosm of the current, including health, Han, Han beam have entered this field, even the Shanghai Jahwa has shown an interest in the micro business, one for the brand; the regular army is coming. Day of expert Feng Jianjun on the First Financial Daily the reporter said, micro business as a new channel, traditional brands have seen the opportunities, but the current sales model is not finalized, is expected to be 35 years after a period of consolidation. Zhou Hongming said, since the green thin internal micro business, has set up a department, and plan to set up a Independent Company operating derivative. we do business, on the one hand is because last year saw the fiery mask. at the same time, Zhou Hongming said, through micro business this way, hope that the product can quickly sink to the three or four line of the city, and even the rural market. Relying on the platform of electronic business affairs, the main sales from a second tier city, the future with the development of individual parttime business, we hope that through some training methods, so that people can through micro business sales, so as to better products to sink. green thin target is not small, Zhou Hongming expected, in 2015, green thin from the micro business sales accounted for 15%20%. he also wants, sales income, three or four line and the proportion of the rural market can be improved to four. At present, this part of the market share is very little. micro business enterprise not only a thin green. Reporter noted that, since last year, there have been a number of traditional brand to test the water micro business, such as Han beam, is expected in 2015 micro business sales target to 1500000000 yuan. Listing Corporation also paid attention to this piece of business, has a wife oral health recently has quietly in the recruitment of the micro business operations director, and a Lady White Beans solid beverage; micro business investment. General manager of Shanghai Jahwa deputy general manager and Herborist division Huang Zhen recently in an interview also said, on the micro business concern for a long time. this focus on the mobile Internet is the electronic commerce flow.

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in June last year

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in June last year, today’s headlines financing, copyright crisis provoked, is a hot topic in the media industry. The media or connection information in the future where to go, has become the focus of the industry, who is the subversion of the next media? Who can reconstruct information read the future? from the media industry entered the age of the Internet, has experienced three stages. The first is to Yahoo! As the representative of the portal era, at this time the contents mainly depend on the edit selection and recommendation, users passively acquired, can be called the information age 1; the second stage is the Google as the representative of the search era, people take the initiative to search, access to the content they are interested in, for 2 times; the third stage is the social era, Facebook Twitter, Linkedin as the representative of the people to obtain information, rely on a friend’s recommendation, or through personal clicking habits personalized content recommendations, for the 3 time. from this point of view, today’s headlines recommend what technology is not subversive innovation, personalized recommendation engine has been in existence for many years, and many WeChat microblog, news client is using a similar approach. The individualized reading looks perfect, but now there is abuse, many of the socalled personalized reading most of partial hot, entertainment, adventure, vulgar, it is difficult to truly personalized, also cannot let users participate in depth. media next move what? A shark that, return to the origin, the essence of media is to allow users to access information more simple, convenient, accurate, so the media reform will follow the two direction technology is king and content is king innovation. in the technical route, today’s headlines content delivery mode, content recommendation by the habit of reading behavior analysis of users, but also face a problem, it is recommended to the user behavior as the basis, easy to cause the user information content tend to a single, resulting in more and more narrow scope of information reading. For example, I like to read the contents of the mobile phone, today’s headlines after the analysis is more and more recommend mobile phone related content, this let me read range is limited to the mobile phone parts. The advantages of this recommendation is accurate, but the disadvantage is accurate, because the user does not want to just limited in a certain field, does not want to let oneself only fragmented reading, want to jump out of a panoramic view of the value of reading; there will also be another problem, such as users occasionally wrong a news article, followup will push some of the news. And so on, the personalized recommendation in mobile terminal information reading there are still a lot of problems. of course, a shark to see there are a lot of mobile information platform in an attempt to solve this problem, a bit of information for the first time, puts forward a new technology: interest engine. In simple terms, is to search engine and engine of the organic integration of the underlying technical architecture, realization of interest and interest groups to subscribe to, read the information becomes more accurate and valuable. This is a bit like Chinese Tai Chi, search is the user take the initiative to obtain information, is recommended; and relatively passive, push, push and pull in the process is repeated, the user

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the national base company established intention and the effect of on tariff Chen Yongdong Labor Day is approaching

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the national base company established intention and the effect of on tariff Chen Yongdong Labor Day is approaching, I heard heavy rumors the national base company may be established. Although the rumors, but has caused heated debate: why do you want to set up this company? This will lead to telecom tariff rise or fall? , the establishment of a national base company May Day eve, the industry is beyond all expectations to the rumors the national base company may be established. This news is coming out from the financial network, seems to be the financial eleven first published. News to be confirmed. reportedly said: if you are a joint ownership by the three operators of the national base company has been finalized, the registered capital of 10 billion yuan. After its establishment, the company may become leaders appointed by the Central Organization Department of the fiftyfourth companies. This means that the new company’s super station, on an equal footing with the three major telecom operators in the level. financial eleven also said, to participate in the preparation of the national base company of China Telecom Group key persons to its sources, the company was founded, the first stage, the new base station tower, pipelines, the three operators are contract down, the next three operators are no longer self base, but the base rent national base company the maintenance work to a national base station company. , two, founded what intention? listen to this message, if true feeling, of course is the important news. To look at the Internet to discuss the content, and looking for a photo on the base station, but it is difficult to find a look photos more beautiful, but his PS a. I think first of all problems, the national base company established purpose? Seems to be mainly has the following several points: first, improve the three operators base station construction fragmented situation . Although before the Ministry has been promoting the sharing, but the real implementation is still not satisfactory, but also a lot of their own petty niggling situation, which will inevitably lead to a lot of repeated construction of base station resources. second, an important step to promote the separation of telecommunications industry network. The separation of the telecommunications industry network namely the communication network and the telecom business separate has been talked about for many years, but it is difficult to promote, perhaps the central determination. Of course, maybe three big operators also enlightened. third, China Unicom and China Telecom to unite resources . It is said that China Telecom and China Unicom in the establishment of a national base company vigorously. Some analysts said the reason for pushing the two both in.

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lead: COFCO I buy get Saif investment fund tens of millions of dollars in funding

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lead: COFCO I buy get Saif investment fund tens of millions of dollars in funding, financing will be used for COFCO I buy the market layout and channel within the next few years development, and strengthen the existing competitive advantage of 7 month 22 days, COFCO and investment fund jointly announced the investment COFCO I buy network project. It is understood, COFCO I buy get Saif investment fund tens of millions of dollars in funding, financing will be used for COFCO I buy the market layout and channel within the next few years development, and strengthen the existing competitive advantage, to create the first brand of food business China acceleration. , COFCO I buy nets is the world 500 strong enterprises COFCO invested food shopping website, was founded in four years, relying on COFCO worldwide quality procurement chain and rich food industry experience, quickly became the leading brand of food ecommerce, this is the first I buy network cooperation and Saif investment fund. It is understood, in addition to capital injection, the cooperation game rich investment fund will be in the strategic planning, business development and capital operation and I bought net spread deep cooperation, previously, Saif has successfully invested Shanda, digital China, and other enterprises, are the leading domestic technology information internet enterprise, it also will I buy nets followup development provides important experience. Industry experts said, with COFCO professional food advantages and game rich modern commercial mode of thinking in a I buy nets, its future development will bring new impact to the food business industry. for this cooperation, COFCO group director of Changning Gao Ning said, cooperation and winwin, is the inevitable path of COFCO I buy market development. This and Saif cooperation will help to further improve enterprise management quality and operational efficiency, establish a marketoriented operation mechanism and incentive mechanism, improve the soft competitiveness, enterprises in addition, cooperation will expand the financing channels for enterprises, in order to meet the business expanded rapidly to provide the resources necessary to support. Saif Investment Fund chief partner thinks, electronic commerce is Sai Fu have been very concerned about the investment field. COFCO I buy both in the enterprise background, development model or the strength of enterprises are more development space, have the potential to become the domestic food business industry thriving, we are optimistic about the future of I buy nets. , COFCO I buy nets general manager Zhao Pingyuan on both sides of this cooperation is full of expectations, he said, in COFCO and Saif partners funds strong support, COFCO I buy will target the national market in the next few years, vigorously develop the local channels, upgrade the entire cold chain system, expand the global direct mining, origin direct delivery efforts, implementation of COFCO I buy new upgrade, at the same time, by drawing on the investment company’s modern management concept, deepening the marketoriented operation, establish a more perfect, more efficient, more advanced enterprise operation management system, improve market competitiveness, continue to create a way of life, and guide people to provide the high quality for the vast number of Food consumers of professional food online shopping platform, become popular around food online shopping expert.

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Dingchenling Internet companies are penetrating into all aspects of human life

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Dingchenling Internet companies are penetrating into all aspects of human life, from the effects of view, they almost get in by every opening; from the industry point of view, they were almost be equal to anything. Enough clothes to play electricity supplier war, food reviews reputation, line taxi software after the three large pieces of content, Internet companies have focused on the live, its starting point, it is the absolute protagonist sitting room and living room: tv. See also BAT into the living room work out measures to suit local conditions, water is, in Baidu, Ali, Tencent big three as the representative of the Internet companies have already begun to work, to gradually penetrate into many fields such as basic necessities of life, it is invariably eyeing the smart TV this cake. in recent years, intelligent hardware continued unpopular, which again that the traditional television industry the most attract sb.’s attention, as the music, millet, iqiyi other Internet companies competing to launch, Alibaba, Baidu not fall behind. At the end of last year, trying to connect Tencent Inc announced the opening strategy: including hardware WeChat and mobile phone QQ, will open platform services for intelligent hardware and the line was open, the medical and health category of hardware will become the first access to the hardware platform. So far, BAT gathered in the living room, for the fourth screen for the official start. the river becomes warm in spring, the Internet companies are always having foresight. That the traditional television to some old industry suddenly become the object of one by one of the warlords, and even attract Baidu, Ali, Tencent three giants joined the melee, a potential of the Normandy beachhead, investigate its reason: BAT have in mind in the television industry itself, in between to seize the entrance, food the cake. and have incoming giant sky in March, the smart TV to usher in another round of small explosions: March 18th, Konka launched Tencent strategic cooperation and joint research and development of new products, T60 super TV, using the 8 core smartphone platform, A9 architecture, based on Android 4.4, equipped with the latest Konka YIUI easily grapefruit control system. GITV central the Milky Way Internet TV broadcast control platform integration, Tencent is provided in T60 super TV rich content resources. March 24th, millet officially released the 40 inch TV 2 millet millet is still a MIUI TV system, builtin GITV. In addition, the entertainment is another highlight of millet tv. March 26th, Changhong announced the launch of mobile Internet TV CHiQ two generation and simultaneous listing. This product is equipped with a Changhong with completely independent intellectual property rights DCC equipment connection and control protocol, the original M dual core Chi technology. is reported that in April, SKYWORTH will also release a new product.

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