lead: enterprises should be WeChat as according to the brand

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lead: enterprises should be WeChat as according to the brand, to attract more people become concerned about your ordinary fans, and then through the content and communication will be the ordinary fans into loyal fans WeChat fire after WeChat marketing began to heat up, but drift bottles, the people nearby function is more suitable for individual social networking, for the enterprise marketing is only tooth. The launch of WeChat public platform, just let WeChat marketing value gradually, so WeChat public platform has become the enterprise marketing the most important platform WeChat. during a recent period of time, a lot of friends through different channels WeChat public account inquiry, how should operate? WeChat public account operations which are the fundamental principles and rules? Now combines WeChat public account operation experience of Xinqiao public relations for more than ten months, do a systematic carding, tentative study with you, also as a unified queries to these friends reply. first, talk about WeChat marketing logic. does not recommend enterprises will WeChat as a sales platform, is now no shortage of channel, it is easy to open a shop. The enterprise lacks is the brand, is the lack of trust, if the user does not accept your brand, do not trust you, your sales will annoy users. enterprise should be WeChat as according to the brand, to attract more people become concerned about your ordinary fans, then the ordinary fans into loyal fans through the content and communication, when fans recognized brand, build trust, he will be your customer. There is a wellknown fish ponds theory of marketing, specific content, you can go to ask Baidu, will not go into details here. WeChat public platform relative to the fish pond. these are WeChat marketing logic. next, talk about WeChat public account operations which are the fundamental principles and rules. Combined with practical experiences, we summarize 8. The content of 1, location: content is king Localization of content should be combined with the characteristics of the enterprise, at the same time from the user’s perspective to consider, not blindly only push the enterprise own content, remember WeChat not for business services, but services for users, users only get something from WeChat you, they will add more loyal to you, and you become friends, then sales will behoove. remember, the user is directed at your content to come, because I think the content recommendation is valuable, so the content is king. for WeChat content, we have a 1X model, 1 is the best embodiment of account the core value of the content, X represents the diversity of content, to meet and satisfy the demand of users, enhance the content of attraction. WeChat such as our operation evermore Office of the public, which is a office product as the theme of the WeChat public, core content is Offi

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